Without knowing the concepts of Marketing, can anyone gain success in Digital Marketing?
No, as we know the base Market in which we all are working is the same as earlier, with some modifications and new technologies introduced. So the fact is that Modern time marketing (Digital Marketing) can not be done by ignoring the psychology behind Marketing as a whole.
This article is for all those who want to get an insight into marketing to be great in Digital Marketing. As we all know without knowing the depth of water and what is hidden there, it is a risky business to jump into it for a swim.
What is (Digital) in Marketing?
It is a way of marketing by using digital tools and digital platforms, interacting with the customer, where they are most likely to be (such as Facebook, Instagram, email, and many more).
Now we will firstly focus on some of the fundamentals of Marketing. The biggest mistake maximum marketers do is by not concentrating on 1-2 niches. so, always try to be niche specific and work on that constantly This will make a person expert in a particular niche.
Marketing always starts by understanding the needs of a customer before the product can be made. Delivering the right product/service at the Right time to a customer maximizes the chance of sales.
Marketing does not end after selling but in a real sense, the major portion of it starts after selling, by communicating with the existing customers and making a lifelong healthy relationship with them. It is a good practice to be in the mind of the customer to become a Brand and always try to increase the market proportion for your good/service. For this always try to make a product/Service which speaks itself and self-marketing funnel. A good product/service creates customers who really work as an ambassador and helps in making a brand. Mouth publicity by a satisfied customer always improves the chances of improving the number of customers.
A great product without marketing is only stock in a warehouse. To make people aware of such products and converting them to sales, marketing is to be done. It is also a good practice to collect reviews from a customer of such a product.
Always try to create a brand by becoming a leader in a particular category or sub-category.
To be a good marketer always invest your time and money in marketing education as it is directly connected with human psychology and gives insight into the market. Marketing can’t be outsourced completely to an agency, the founder must also be the marketer itself.
Acquire a skill to Communicate effectively
Always try to improve your communication skill, as it is the only way to influence people and an essential for becoming a good marketer. The right words with the right meaning and at a right time always matter.
Communication is done not only through the language, but a well-organized communication is through pictures, graphs, quotes, etc. The main concern is to effectively deliver what you want to. Always try to show your presence by writing in a way you are talking. This will help in engaging a person to read each and every bit of word you right.
Always try to understand your audience/customer and communicate what they are interested in. For improving communication always Read more, and more precisely try to understand how a person is expressing himself in an article you are reading.
Marketers must have good knowledge of economics.
Knowledge of the economy of a nation is a must for a marketer. As his decisions depend on the prevailing and changing market scenario. He must study how a customer or market behaves in different situations like inflation, recession, etc. By studying the market trends and psychology of a customer at different times will help to create a strategy, to be successful, and be in a win-win situation always.
Traditional Vs. Digital Marketing
At this time it is very much important to understand the difference between Traditional and Digital Marketing. Traditional marketing is done through Radio, Television, newspapers, etc. whereas, digital marketing is done on digital platforms. Traditional marketing has a local reach and digital marketing has a global reach. The Rate of conversion is slow in traditional marketing as compared to digital marketing. It is very much difficult to calculate return on investment in traditional marketing as compared to digital marketing. Even customer engagement is high in Digital marketing. With digital marketing, one can track customer behavior but it is not possible in traditional marketing. Traditional marketing is a one-way communication whereas in digital marketing two-way communication is possible.
In short Digital marketing is preferred as is Highly cost-effective, engage customer via powerful content, high conversion rate, high revenue generation, creating brand awareness, and high ROI.
CATT Marketing funnel (source: Digital Deepak)
Digital Deepak created a formula for a right kind of marketing:
Wealth = n^CATT
Where n = niche, C = CONTENT, A = Attention, T = Trust, T = Transaction.
He explains that the right niche can make you successful and creates wealth. For that niche, content has to be written in such a way that attracts the attention of people. Try to drive attention by using different tools such as SEO, Social Media, Paid Ads, and Referrals. After that try to build interest with your audience and lastly, convert your leads to a precious customer
Integrated Digital Marketing
In a current marketing scenario using one or two tools is not enough to achieve your goals. you have to design a full campaign for a product to be a success. As a reference, A customer has to be targeted from all ends such as Email Marketing, Paid Advertising, Content Marketing, SEO, Social Media Platforms, etc. so always try to engrave your presence in the mind of your prospective customer.
Convert yourself into Brand
Always try to present yourself as a Brand. People listen to one who is successful, so your Brand is successful when people know your market value and know you by your position in a market. The product can’t speak, but if you are a brand your influence can give rise to many Brands. This helps you to work as an ambassador for many products, which is very much important for your client company as well as your success.
To be a brand always invest in learning new skills, concepts and try to implement what you learn in real-world situations. As we all know teaching makes a person perfect, so try to mentor others. Write Blogs on articles, as to write a blog you always do a research on it which will improve your knowledge about a subject. And lastly, Consult others as per your learnings and help them to achieve their goals.
